More and more stores are asking people to get those damn cards. Some of them even insult your intelligence by calling them "rewards cards." What rewards? For what?
But, you may insist that these cards save you money. No. Here's how it works. "Candy bars, regularly $3.95, with our rewards card, only $1.10. You save $2.85." Believe that, and I have a really nice bridge in San Francisco to sell you cheap.
Let's take beer. I shop at a store that doesn't have cards, nothing to carry, none of your personal information in their marketing file. One of my favorites is normally $7.95 a six pack, but it's often on sale for $6.95, perhaps a couple days per week. That's when I buy it. The card store down the street has it for either $7.95 or even $8.95, knowing you'd never pay that much. However, with the card you get in for $7.45, sometimes $6.95. They call it a reward, my store calls it what it is, a sale. It's honest, and you don't have to carry a wallet full of cards.
It's even worse when the call it a club. Oh, goody, I'm a member of an exclusive club, and they give me benefits for membership. Get a clue, anyone who willing to put their name and address on a card is a member. The only benefits you get is paying what you would expect to pay anyway. Unless you are having a party and have just run out of beer, no one is going to pay $8.95 for a six pack they can get for $6.95, and no one is going to pay other inflated prices, such as a four buck candy bar.
I suggest that the next time some store asks you for your card, have them call the manager over. Once he or she is there, explain how easy it is to roll up the little card and use it for a rectal suppository.
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